How to create the perfect vendor proposal.
Vendor proposals are the cornerstone of your business. They’re how you create a connection with potential new clients and how you ultimately win new listings. So it’s important that they really shine. With the development of digital proposal platforms, it’s become so much easier to craft bespoke documents that beautifully showcase your brand and resonate with individual clients.
But what exactly makes an effective proposal? These 7 key components should be on your checklist for every new presentation.
- Introduction
This is the obvious one – and potentially the most important. Usually, it will be a cover letter addressed to the prospect, a title page and a short personal introduction. First impressions count, so stick to the point. Be succinct and be honest.
- Client Summary
Here it’s all about the client. It’s a sort of executive summary outlining their needs and wants. Everyone sells for a different reason, which means you can engage better with each new prospect by building your proposal around their specific goals. Digital presentation builders like Campaigntrack’s Engage allow you to customise layouts, themes and content with just a few clicks. The Client Summary is also where you’ll highlight the key points that will make up the rest of the proposal – so vendors know exactly what they can expect.
- Property and Sales Details
So how are you actually going to sell this home? In this section you provide a description of the property (including the standout selling features) and your plan of attack, so to speak. What are the steps you’ll take to ensure a successful sale? It’s a good idea to mention potential return on investment here, as well as comparable sales and any relevant local market insights.
- Data
At the end of the day, real estate is all about the numbers. Sure, endless graphs and statistics can quickly become overwhelming for some clients, but a few of your impressive recent results, previous sales data or emerging neighbourhood trends could all add real credibility to your pitch. Just remember to keep it simple and relevant. Once again, with a digital proposal tool, importing data from an integrated CRM is quick and painless.
- Case Studies
Trust is the currency of the real estate world. And one of the best ways to show prospects that they can trust you with the sale of their biggest asset, is with evidence. Including relevant case studies in your presentation is perfect for peace of mind – it shows potential clients that you’ve been there before, you know what you’re doing, and you can achieve a result they’ll be happy with.
- Professional Profile
As you know, this bit’s all about you. Yes, you’re trying to be down to earth and humble, but this is where a prospect chooses to become a client. Your experience, credentials and notable industry achievements can all play a big part in that decision, so make sure they know why you’re the best agent for the job.
- Call to Action
If the introduction to your proposal is important, then the conclusion is paramount. A good Call to Action gives the reader the chance to easily respond to your proposal – the more accessible you make yourself, the more likely they’ll be to contact you.
Yes, proposals are key to your success as an agent. But creating them shouldn’t be a daunting task, especially with the digital tools available to today’s agents. Remember to think about these 7 essential elements when you’re putting together your next presentation.
If you’d like to find out more about our very own digital proposal platform, Engage, you can read about it here or get in touch with us.
