How combining digital technologies can streamline your marketing process.

In today’s business climate, communication, collaboration, and connectivity are essential to success. Property technology is constantly evolving. And as each new platform and new function is developed, the need for integrated systems increases. Tapping into this trend towards ‘all-in-one’ business solutions, Campaigntrack has launched the partnership between its own real estate marketing platform and the financial products offered by CampaignAgent.

How it helps you.

This exclusive partnership streamlines the property marketing process by interconnecting campaign management and campaign funding. As CampaignAgent’s CEO Shaun Moriarty explains, “combining the most capable real estate marketing platform with the most advanced and widely accepted vendor campaign funding solution will make our customers’ lives easier and assist them to win and conduct more business than ever.” The connection enables agencies and agents to better cater to the needs of their vendors through a more holistic marketing system, while also eliminating the need for multiple accounts and logins.

Why integrate?

Efficiency is key. In its simplest sense, system integration is about saving time and resources, not just for you as agents, but for your clients too. Having a suite of products that work together across each stage of the listing and sales process reduces unnecessary double-handling, and also makes it easier for you to facilitate the needs of your vendors and suppliers. It’s certainly important to utilise products that will deliver the best quality outcomes for each task, but equally important is making sure these products interact with each other as part of a complete digital ecosystem.

Who else is on board?

The new alliance with CampaignAgent is just one of countless partnerships Campaigntrack has fostered to make the process of managing a sale faster, easier and ultimately better – from proposal to finalisation. To ensure seamless workflow as sales campaigns are built, quoted and monitored, the Campaigntrack platform is compatible with industry leading CRMs including Agentbox, Box+Dice, MyDesktop and Rex, while also designed to align with Realtair’s selection of document management and administration tools. Campaigntrack also benefits from strong relationships with several print partners, as well as financial integration with systems like Xero, ListSure and now CampaignAgent too.

Taking advantage of advanced integration with the major portals, Campaigntrack offers even greater accuracy and efficiency to agents when quoting marketing components. Based on suburb, property type and property value metrics captured in the platform, correct pricing for Domain and REA listings can be quoted from the start – and as the campaign progresses, the collateral is published from Campaigntrack directly to the relevant portals.

What’s next?

In 2020, the real estate world is spoilt for choice with bespoke property technologies. Campaigntrack is dedicated to uncovering the latest trends to ensure it can continue to provide the most advanced holistic marketing solutions. While the company’s association with CampaignAgent represents significant added value for agencies, there are always more potential collaborations on the horizon. Stay tuned for more details on an upcoming partnership with Stripe – one which will provide even more integration with powerful internet commerce services.

To find out more about how Campaigntrack’s industry partnerships could improve the efficiency of your marketing process, get in touch with us or learn more about our partners.