5 ways to ace your social media presence.
A little while ago, we shared some tips on how to maximise the use of social media for real estate. After relaxing and recharging over the quieter summer months, the new year brings a great opportunity to revisit your digital strategies and make sure you’re staying on track. And with Christmas feasts, family gatherings and holiday escapes still fresh in the mind, it’s an ideal time to channel that lingering festive spirit and use social to showcase a more human side of your brand, beyond the sales results and new listings.
In the ever-growing world of social, it can certainly be hard to know just where you should be directing your energy, so we’ve put together 5 key considerations for you to focus on:
1. Keep it relevant
In the crowded digital marketplace of 2021, just getting your content in front of eyeballs can seem like a win, but once it’s there, it has to mean something to the audience. Pick a clear, single-minded message for your posts, and make sure they’re likely to resonate with your target. Try to think about your intended viewers’ location, family dynamic and property needs – what would they want to hear from your agency?
2. Focus on quality
Don’t sell yourself short. Content you post online is representing you and your brand, so it needs to reflect the quality service you offer. Hi-res photos and videos are essential for social media, and a quick spell-check could make all the difference. It’s also important to make sure your messages actually align with what your business stands for – don’t just share popular content if you don’t really believe in it.
3. Be engaging
We all know market reach is a key marketing metric – but it’s only half the story. And it may not be the most important metric for every campaign. While tapping into new audiences can be a good way to enhance brand awareness, there’s even more value in having those audiences – and your existing contact base – engage with your content. Likes, shares and comments are the obvious markers of engagement, but they’re just the start. And more engagement means more potential leads.
Furthermore, attract more potential leads as they browse their favourite websites or social media platforms. Campaigntrack’s AIM Digital draw on partnershp with Google and Facebook to uniquely target not just a bigger audience, but one that’s more likely to engage with your content. Talk to us today to find out more.
4. Be consistent
Consistency is key. Maintaining your social presence is just as important as actually having one. It can be easy to forget about finding new social content, especially when face to face appointments are stacking up, but consistent posting will show your commitment to your job and your followers. You should aim to post updates on your accounts two or three times a week to keep your brand top of mind.
5. Stay active
Social media is a two-way street, so make sure you’re not just thinking about your own content. It doesn’t take long to like or comment on other people’s posts and achievements, and it will give you a better chance to maintain a longer, healthier relationship with your contacts. You don’t need to spend hours scrolling, but a quick comment on a client’s recent purchase or some breaking industry news is the perfect way to stay active on the social scene.
So with new year’s resolutions still crystal clear, take some time to think about whether your social media strategy will stack up in 2021. And if you’d like to know more about how Campaigntrack’s suite of digital products could enhance your online presence, get in touch with us.
