Google Discovery ads are a new type of ad that looks a lot like responsive display. In our live trials, they have worked really well in terms of generating enquiry – you should use them in your Agent AIM campaigns, even if you might not like the look of them.
For Agent AIM subscriptions, we have found these ad types to generate some of the best return on investment and should, in our opinion, be included in the mix of ads.
Why do Google Discovery Ads work well?
This type of ad takes a number of input images, headings and descriptions, and tests all sorts of combinations – allowing it to make ads of all sizes and shapes also. Google can find out who likes what combinations of headings, images, descriptions – and adapts to semi-personalize the ads. This ability to AB test and adapt helps explain why they work so well. Google is also using a new method of determining who to target these ads to, which so far seems to be performing really well.
“But I dont like the way they look…”
Because of the way the ads are created by Google, out of the various component ingredients AIM gives them, there may be some ad combinations you might not like the look of…
Whilst your brand will appear in these ads, their main purpose is to create leads. And if they do a better job of this than regular banner ads, why wouldn’t you want that? Remember that we will also run banner ads, that will be 100% on-brand, to ensure you get a mix of very strong branding and performance.
Our opinion is that, even if you don’t like the look, you will like the results – and know that your brand will be well served by the included banner ads that will run alongside the Google Discovery ads.
Where will Discovery Ads display?
This ad type will display on websites and apps, as well as on Youtube (not as a video ad, but a text or banner ad) as well as on consumer Gmail, the world’s most popular email platform.
Which AIM types support Google Discovery ads?
We offer them on Agent AIM subscriptions, but not yet on property campaigns because Google doesn’t have automation support for this ad type yet (coming soon!).
How do you get started if you want to use this ad type?
If you’re using or considering Agent AIM and would like this ad type – let us know. Call us or email us at ct.digital@campaigntrack.com
