Is your agent using Google & Facebook Ads
to enhance your property sale?
Digital marketing casts a wider net to substantially increase your property’s exposure online.
Is your agent using Google & Facebook Ads to enhance your property sale?
Digital marketing casts a wider net to substantially increase your property’s exposure online.
Is your agent using Google & Facebook Ads to enhance your property sale?
Digital marketing casts a wider net to substantially increase your property’s exposure online.
How does Campaigntrack AIM generate more buyer interest for your agent?
It’s no secret that when selling your home the main objective is achieving the highest sale price possible. A critical skill of all good agents is excellent negotiation ability. But the best agents use more advanced marketing to ensure they have more people to negotiate with, creating what is called competitive tension.
For many years property marketing was essentially the same for everyone, but in the last few years things have changed, and Covid-19 has hastened the trend. It’s a digital world out there nowadays, but not all agents have adapted their strategies accordingly.
Digital marketing taps into the 20+ hours a week the average person spends online and in social media – delivering cleverly targeted property ads across websites, apps and social media. Leveraging the most powerful marketing platforms on the planet, Google & Facebook, to market your property makes perfect sense. Expect many thousands more people to know about your property listing than if using traditional property listing sites alone.
Reach more potential buyers...
Effective digital marketing will reach passive buyers, who are not looking on the traditional property listing websites, as well as reaching active buyers in another way. Greater exposure creates greater interest, which is why digitally savvy agents have an advantage on their peers.
Campaigntrack has developed its AIM solution directly with Google and Facebook, and it’s arguably the most advanced digital marketing solution for property, anywhere.
If your agent uses AIM, your campaign will have much more exposure to active and passive buyers, and even out of area buyers who also are generally missed by the property websites. Smart agents use digital marketing on every listing, not only because it’s now an essential item like a signboard, but also it helps their vendors through the power of what is called remarketing. People who have clicked on your agents past listings, will be shown your property listing because they are more likely to be interested, and this gives those agents and their sellers an advantage.
It’s important to also know there is a huge difference between an agent who only uses Facebook, and one who uses both Google and Social Media Advertising. As ubiquitous as Facebook is, it only reliably reaches about half of us – and this where Google Ads ensure far greater coverage in combination. These marketing approaches have the greatest impact and reach, and are surprisingly good value.
So if you’re considering an agent, don’t assume they all understand how to deliver
evolved marketing campaigns.
If your agent is using Campaigntrack AIM,
its a good sign they’re a great agent.
So if you’re considering an agent, don’t assume they all understand how to deliver evolved marketing campaigns.
If your agent is using Campaigntrack AIM, its a good sign they’re a great agent.
